The brief
Bring a trusted Bendigo timber supplier’s identity and digital presence up to date while keeping its local knowledge, practical service and established reputation at the centre.
← Portfolio
Built on
A local name, made for what’s next
Identity · Digital · Bendigo, Victoria
Built on
good timber.
A grounded new identity and website for Sandhurst Timber — Bendigo’s trusted local timber mill and hardwood supplier.
Explore the project ↓01 The project
A familiar name.
A clearer story.
Sandhurst Timber has supplied builders, makers and homeowners across Central Victoria for generations. The new identity brings that experience into focus: practical, locally grounded and ready to help customers get their next project moving.
From the bird mark and warm timber palette to a straightforward new website, every touchpoint is designed to feel confident, useful and unmistakably Sandhurst.
Local knowledge.
Solid timber.
Good advice.
02 / Identity systemMade to stand
Made to stand
the test of time.
A distinctive bird emblem carries the Sandhurst name across the everyday — from signage and workwear to digital spaces. The visual system pairs deep forest green with timber-inspired ochre and calm, open layouts.
#173331Forest · bark · timber
03 / WebsiteFind what you need.
Find what you need.
Get on with it.
Clear navigation makes timber, hardwood, fencing and structural products easy to find. Service information brings cut-to-size options, regional delivery and local support to the front.
Thoughtful on every screenUseful product pathwaysBuilt around local service ↗
04 / In the worldA brand with
A brand with
real character.
From the first hello to the finished project, the identity works across print, clothing and digital — always recognisable, never overcomplicated.
05 / Built to stay consistentClear space.
Clear space.
Clear recognition.
A practical identity guide keeps the mark legible and consistent wherever it appears, with simple clear-space and minimum-size rules for print and digital use.
My role
Brand strategy, identity design and website design direction, shaping a coherent system across the brand’s key customer touchpoints.
Creative approach
Build a distinctive bird emblem and pair it with a forest-green and timber-inspired palette. Use clear typography and straightforward layouts to make the brand feel confident, useful and grounded.
Final outcomes
A flexible visual identity, practical logo guidelines, responsive website design and branded applications for print, clothing and digital use.