Brand identity · Architecture · Melbourne
Branding for a concrete architecture studio based in Fitzroy North, Melbourne.
Zig Stelmach
Director
COAD88 is a concrete architecture studio based in Fitzroy North, Melbourne. The identity needed to give the studio a distinctive presence and a considered way to present its work. Rather than rely on familiar architecture imagery, the system puts the name itself at the centre: a bold, custom letterform mark supported by a restrained, architectural visual language.
COAD88 needed an identity that could make the studio recognisable and give its architecture a confident, consistent frame. The brand had to feel appropriate to the material and discipline of concrete architecture, while still having enough character to stand apart.
It also needed to work beyond a single logo: across project imagery, studio communications and the different places potential clients encounter the practice.
The studio name offered the strongest starting point. I made COAD88 itself the central graphic idea, developing a distinctive letterform mark that feels solid and direct, with its own recognisable rhythm.
A restrained palette and clear typographic hierarchy let the work remain the focus. The identity takes cues from the precision and materiality of architecture, while the custom mark brings an individual voice to the system.
The identity was designed as a flexible presentation system, pairing the mark with considered layouts and strong use of imagery. This gives COAD88 a consistent way to introduce the studio and present its projects, while allowing each architectural image to retain its own impact.
Across the applications, the same visual language links the studio name to its built work, creating a clear relationship between the practice and the spaces it designs.
COAD88 now has a distinctive identity that gives the studio a recognisable signature and brings consistency to its project presentation. The system balances a strong ownable mark with a quiet, architectural framework that supports the work rather than competing with it.
It gives the practice a considered foundation for showing its projects and building recognition as an architecture studio in Fitzroy North and beyond.